Following the release of Beeswax's direct Experian integration on June 4 2025, all Experian segments currently available via alternate data marketplaces (TruOptik, LiveRamp, Alliant, etc.) will be automatically migrated to appear under Experian in the Beeswax UI. Your segment keys will change to direct Experian keys (e.g., experian-XXXXXX), but CPMs will remain unchanged.
All affected segments in your targeting and related features (including bid modifiers, favorites, and presets) will update automatically to prevent disruption. However, if you're adding segments via API, please ensure you use the new segment keys after the transition.
If you need any additional information or have any questions, please reach out to your account team. Thank you.
Posted on
May 02, 2025 - 15:09 EDT